Trade Show Lead Follow Up Service

 

* 75% of All Tradeshow Leads Are Never Followed Up *

* THAT IS A FACT !


Hunters Vs. Farmers

There are many reasons for show lead  follow up failures. The main one is that many business owners and even some sales managers do not distinguish between two very important sales representative characteristics. There are the hunters and there are farmers … If one gives control of the farm to hunters, chances are high, that one will end up with a pretty messed up crop. Trade show leads are typically disseminated to sales staff at the booth. Problem is, in most cases those same sales people are the hunters of the organization who are remunerated on what they sell today not in one year from today!  Hence the low hanging fruit (25%) is very well served and the rest (75%), is placed in a box that is typically lost.

So why not outsource those leads to professional farmers like us? We will …..

Capture Information Capture

Serex will provide you with the capture mechanisms required

 

 

nurture
Nurture

Serex will help you build a 12 month follow up nurturing sequence ensuring that the prospect will be contacted at least once a month or until they are converted

 

 

 

1MDollar_CDN_Bill
Convert

All responses to the nurturing sequences will be reported directly to you so that your sales people close the deal. Or our sales staff will convert the deal for you and provide you with an order.

 

Follow Up Failure Is Very Expensive

Look around at all the activity in your booth and the ones adjacent to yours. It is a fact that only 30% of those show leads will actually be followed up. At Serex we are providing a service where you give us all the leads you have gathered and we will follow them up for you. You can choose to either have us just nurture the leads by email or via our Call Centre sending emails and making follow up calls.

A Simple Process

1. Capture

We setup a webform where your sales people or the booth visitors themselves enter their qualification information via a smartphone, tablet or connected computer. This webform is customized to capture all pertinent qualification information specific to your business and will also immediately capture email consent. Once the information is filled out we automatically score all the visitors in order to nurture them accordingly

Prefer to give us a photocopy of all the cards you need followed up … No problem !
Prefer to give us the show registration database for us to import … No problem !

2. Nurture

We craft a series of emails that are sent based on scoring ensuring we stay in touch with the visitors well after the show is over, usually 12 months. The frequency will depend on either your directives or on the scoring. Optionally using our call centre agents, we can blend the emailing with calling of the prospect to determine if they are ready to convert. 

3. Convert

Once the lead is ready to convert … We direct them back to your hunters for the close

…  And Voila !

Want To Talk ?

Call  877.842.2826  Now

or

We Call You